Edward Tufte forum: Lists: design and construction, by Edward Tufte
As a heavy http://orgmode.org user I'm going to have to chew on this one. It is my subjective experience that org-mode promotes thought. It allows me to quickly capture, arrange, document and support my thinking (and coding). In addition it effortlessly promotes transformation of my outlines into a myriad of output formats (TeX, PDF, HTML, text and, yes, ms-word and PPT if one must).
Maybe the difference is I'm usually describing code, data and analytical processes rather than business plans or marketing pitches.
But this (as most things Tufte says) is well worth pondering.
And I just used sentences, not bullet points to begin exploring the thoughts.
